Vancouver Marketing Consultant Blog | Andrea Coutu

Content is King — or is it?

This week, The Vancouver Sun and other CanWest network newspapers converted to an online subscription model. I just don’t get it. When I was in university, I learned that newspapers make their money by selling audience share to advertisers. What is The Sunthinking? Now maybe I’m cheap. But I’m not alone. EContentMag published a lengthy […]

Bowling Alone

Speaking of networks, a friend recently recommended Bowling Alone┬áby Robert D. Putnam. I haven’t yet picked up the book, but I have read a few of Putnam’s articles. Dr. Putnam, a Harvard professor, claims that community bonds create a social capital. His research indicates that social capital has fallen dramatically in recent years. According to […]