Vancouver Marketing Consultant Blog | Andrea Coutu

Google loses Froogles battle

Google’s right to call its online shopping service “Froogle” may be in jeopardy. Last Friday, the Internet Corporation for Assigned Names and Numbers (ICANN) rejected Google’s claim that a competiting website, Froogles.com, infringed on the Google trademark. Froogles.com, a search engine for free stuff, pre-dates Google’s registration of the Froogle.com domain. Froogles probably refers to […]

Moolatte — no, no

Dairy Queen’s latest creation, the Moolatte,* is creating a stir. Aimed at drawing frapuccino lovers to DQ, the name sounds like “mulatto”. Now, I must admit that, upon first hearing “Moolatte”, my in-brain Napster engine turned on a Dean Martin rendition…”Moolatte, whoa-oh, Moolatte…oh, oh, oh, oh!” However, after seeing a couple of ads for the […]

Search engine rankings affect website traffic

Atlas DMT has released a study showing that paid search engine listings affect website traffic. Atlas measured the trade-offs between the top 10 ranks in paid listings on search engines. The study found that, in some cases, a lower ranking may be more desirable, given the costs of supporting increased traffic. Overall, marketers should expect […]

Want to know something?

Want to know something? Check Wikipedia. You’ll find 300,000 English articles — that’s five times the volume of Encyclopedia Britannica, according to The Boston Globe. And Wikipedia also offers a half-million articles in other languages. You might expect at least a penny for Wikipedia’s thoughts, but this massive online encyclopedia is free. Readers don’t pay […]

Vaccines for your marketing ails

The National Business Reviewhas an article on how “fear that immunizations were part of an American plot to make Nigerian Muslims sterile and spread HIV has led to a large outbreak of polio among children”. Nigeria now accounts for 77 percent of the world’s polio cases. The challenges faced by Nigerian health educators are, in […]