Vancouver Marketing Consultant Blog | Andrea Coutu

Oh, Baby! Movies for Babies and Parents

Movies for Babies and Parents. As rewarding as raising children may be, new parents often lament their childfree days, when they could dash out to a movie at a moment’s notice. For many parents, a night out at the movies would be too expensive or guilt-ridden, given the need for a babysitter. Until their children […]

Reader’s Digest cops XPress Post

Yesterday, my husband received an envelope that looked very similar to what you would receive from a Canada Post “XPress Post” courier. The envelope had instructions for CPC — presumably Canada Post Corporation — to deliver the package in accordance with certain regulations, much like the disclaimers you see on the back of an XPress […]

Metcalfe’s Law errors explain dotcom bust

Looking for yet another explanation of the dot com bust? Metcalfe’s law is wrong, researchers Andrew Odlyzko and Benjamin Tilly claim. As I wrote last year, Metcalfe’s Law holds that a network’s value is the square of the size of a network.* If two people are connected by instant messenger, fax machines, or cell phones, […]

IT vs. Marketing: website management

A reader recently asked blogger Darren Barefoot about the folly of letting a company’s IT team manage a website, instead of the marketing team. Whether left to IT or marketing, a website can be tricky business — both departments are equally capable of disaster. The important thing is to have a clear business case and […]

Microsoft Office shortcuts

Via Jan Karslbjerg, some shortcuts for Microsoft Outlook. PC Magazine also has general shortcuts for the entire Microsoft Office suite. I was delighted to learn that, in Word, Shift-F3 changes the case of letters. And how have I gone so long without knowing that the Windows key will bring up the “Start” menu? (c) 2005 […]