Vancouver Marketing Consultant Blog | Andrea Coutu

Starbucks vs McDonald’s for kids

In my post about coffee cups as billboards, I mentioned that Starbucks is tapping the kids’ market. When I was last at Starbucks, I watched several kids down huge hot chocolates, complete with whip and syrup. And I had to wonder about the implications for their health. Parents have started lobbying fast food chains for […]

Coffee cup as billboard

Coffee cups and billboards now have something in common. Advertising. Starbucks and Lions Gate Films will turn coffee cups into mini billboards to promote Akeelah and the Bee, an upcoming movie. Forget Happy Meals, the new generation of movie moguls recognize that parents tow their tots to Starbucks on a regular basis. The coffee shops […]

UFile – Quicktax Comparison

Ufile or Quicktax — I compared these software packages last year at tax time. April’s sneaking up on me again and it’s time to figure out how I’ll do my 2005 taxes. I’m leaning toward working with the accountant I hired last year after a major project put my do-it-yourself accounting plans in flux. Can […]

Vancouver marketing associations

Vancouver marketing associations help many local marketers ramp up their careers. Since I’ve received a few requests for information on Vancouver and Lower Mainland marketing associations, I thought I’d post my list here. This is by no means an endorsement of any of the organizations. I simply wanted to provide some resources for Vancouver marketing […]

The business cost of illiteracy

Today’s Globe and Mail (decaying link) offers a story on college graduates who can’t read. More than half of students at US colleges and at least three-quarters of students at junior colleges “lack the literacy to handle complex, real-life tasks such as understanding credit card offers”. As scary as those results are for colleges, they’re […]

Blooker Prize calls for entrants

Hot on the heels of the Booker Prize comes the Blooker Prize. According to the folks at self-publisher Lulu.com, a blooker is what you get when you turn a blog into a book. The prize recognizes blooks in three categories: fiction, non-fiction, and web-comics. The overall winners will receive up to $2,000 — “in addition […]

Yahoo Answers member

As part of my blog, I’ll occasionally be answering questions from Yahoo Answers. Visit Yahoo! Answers (c) 2005 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.

Marketing Plans for Service Businesses

Looking to grow your service business? Check out Marketing Plans for Service Businesses. Academic press giant Elsevier sent me a copy of the book a few weeks ago. Written by a couple of marketing professors, including a former Canada Dry marketing director, the book takes a practical approach to using marketing to improve the bottom-line […]

Advertising rip-offs

Via BoingBoing, here’s a French site that compares original ads with knock-offs. Do great minds think alike or do they just tear the same ads out of magazines? (c) 2005 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.

Vancouver Sun phone number

Want The Vancouver Sun phone number? For reasons unknown to me, people keep visiting my site in search of The Vancouver Sun‘s phone number. You’ll find it here. (c) 2005 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.