Vancouver Marketing Consultant Blog | Andrea Coutu

Canada wordmark and trademark protection

Canada’s wordmark needs protection, according to the Treasury Board of Canada. The Treasury Board works hard at protecting trademarks of Canada. As I’ve mentioned before, trademark owners need to protect their intellectual property. The Government of Canada is no different from any other trademark owner. The Canada wordmark conveys a trusted brand. If the government […]

Toni Onley’s house for sale

The house of the late Toni Onley is on the market…and real estate agents are trumpeting the connection to Toni Onley. Onley’s house listing (V583367) on MLS and other sites makes the connection clear. At first glance, it might seem tacky to mention the artist so blatantly. But a closer look at the beautiful home […]

Olympia Restaurant Vancouver’s trademark dispute

Olympia Restaurant is embroiled in a trademark battle with the Vancouver Olympic Committee. Olympia Restaurant’s sign and logo use flames, rings and a torch, elements that also appearch in trademarks of the Olympics. The Canadian Olympic Committee has trademarks going back several years — 1985, 1995, and so on. For 20 years, the Olympic Committee […]

What is Viral Marketing and the Barcadi Liver Ad

What is Viral Marketing? Viral marketing is what marketers use to gain publicity through existing social networks. Achieved through word-of-mouth contact, viral marketing spreads quickly — like a virus. Right now, Bacardi Live Radio is hot on the viral marketing scene, as rum and music fans forward news of the site to one another. Cool […]

Breakeven calculators

Knowing your breakeven point can help you set a price for your products. This breakeven calculator from Case Western University simplifies the process — just enter costs, quantities and prices and let the online calculator do the work for you. (c) 2006 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.

Funny catalog copy

Bowls for dieters seem like a pretty good idea. Studio Panepinto has some cool bowls for sale. The portion-specific dishes usually come as a set, but you can also buy them as singles. I got a chuckle out of the caption, though: “Singles come in sets of two.” (c) 2006 by Andrea Coutu. Vancouver Marketing […]

Vancouver marketing and communication

In Vancouver, several companies offer marketing and communications services. Upon closer examination, these companies turn out to be advertising, PR, graphic design, web or copywriting firms. And that’s great if you’re looking for a communications company. But marketing means more than just marketing communications. True marketing involves connecting buyers to sellers. Yet, because of their […]

Consultant Email Marketing Vancouver Advice

Ideas for email marketing from a Vancouver marketing consultant. Email marketing tips can help your marketing programs stand out. People like to buy from people they know, like and trust. The trick with email marketing is to make your marketing campaign work hard to build the tenets of that relationship. To build credibility through copywriting, […]