With my marketing consultant hat on, I attended Startup Canada’s Town Hall meeting today at SFU’s Beedie Business School. It was part of a nation-wide tour to spur discussion of entrepreneurship in Canada. There were some great speakers there, including entrepreneurs, venture capitalists, tech incubators and university knowledge transfer advocates. During the town hall, one …
The Vancouver Sun has an article on how public schools are outranking private schools in academic performance. Given all the hoopla about public education this year, I feel compelled to share my own experience as a parent in the Vancouver school district, #39. My son, who’s in a first grade Vancouver public school class, is …
Vancouver business plan writers – with so many choices available, you may be wondering how to go about hiring someone to write your business plan. Consider the following questions before you hand over your cheque. Questions to ask before you hire a business plan writer Does the business plan writer have writing experience and training? …
The Expert Consultant’s Manifesto from my other blog at Consultant Journal. (c) 2011 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.
Andrea Coutu has grown her Vancouver marketing consulting business, which has rebranded as Trustmode Marketing. You may want to check out several blog posts there, including tips for hiring a Vancouver marketing consultant. (c) 2010 by Vancouver marketing consultant Trustmode Marketing. All rights reserved.
As of August 2009, I’ve rebranded as Trustmode Marketing. My new corporate identity better reflects the growth my business has seen in recent years. While I remain the principal consultant, I’m no longer the only person working on projects and it makes sense to take my name out of the business. Moreover, my new firm’s …
This morning, I was out running errands. I decided to stop by a new store I’d been meaning to check out. I had a very specific purchase in mind and I was ready to hand over about $150 if they could meet my needs. I could see that the lights were on, so I pulled …
Social media has come a long way since I first blogged about social networking in 2004. Recently I’ve been considering how much time to spend marketing on social media sites, especially now that they’re becoming popular. I’ve noticed that some of my peers spend hours keeping various social media communities apprised of business news. But …
