Tonight, I attended a joint meeting of the High Tech Communicators’ Exchange and the Society for Technical Communication. The panel discussion explored integrating marketing communications and technical communications.
The concept is an interesting one, and I applaud the panel members for sharing their views and experiences. However, I think perhaps an even more relevant discussion would explore ways to improve outcomes from buyer and user experiences. Marketers generally deal with buyers, and tech writers generally deal with users. Some buyers are users, but not all users are buyers.