Looking to grow your service business? Check out Marketing Plans for Service Businesses. Academic press giant Elsevier sent me a copy of the book a few weeks ago.
Written by a couple of marketing professors, including a former Canada Dry marketing director, the book takes a practical approach to using marketing to improve the bottom-line for service businesses.
The book is aimed at professional marketing managers, but is probably better suited to MBAs and anyone else accustomed to dry academic materials. This is no “Who Moved My Cheese?” If you’re reading this book, you’re serious about improving your market orientation and your profits. Still, if you can handle the material, you’re well positioned to learn how to improve results.(c) 2005 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.