Have you ever wondered how search engines rank results? Knowing search engine secrets can help you market to customers — and smart businesses are catching on. In fact, in 1997, search engine marketing was a $50k industry — today, it’s worth more than $1.6 billion, according to Jupiter Research.*
Buyers frequently turn to search engines for help in managing the buying process. People research products before ever making a call or stepping into a store. By optimizing your site for search engines, you can improve your visibility with buyers.
To ensure search engines include your site in search results, you need to optimize. “Search engine optimization” means changing code and text to make your site accessible to search engines. Your search engine marketing plans can also include search engine submissions, paid inclusions, keyword bidding, links programs, backdoors, and more.
SEMPO offers several articles and case studies on search engine marketing. You can also learn more at SearchEngineWatch. If you’re looking for a Vancouver marketing consultant to help you with search engine optimization, send an email to the address listed under “contact” on this page.