Vancouver Marketing Consultant Blog | Andrea Coutu

Not quite the same.

People trust marketers LESS than lawyers, bank executives, journalists and real estate agents. Public relations executives have taken over from estate agents as the professionals the public trust least. Fewer than 20% of people say the paid representatives of a company are credible sources of information.

And, when people think marketing, they often think of "all style, no substance". Flakes, fluff, and eye candy. But it doesn’t have to be that way.

Marketing is as much an art as a science. Part intuition, part analysis.

Most marketers are heavily skewed toward communications or straight sales. Great concepts or great numbers. But rarely both.

Then there’s me. I’m not quite the same. I’m all about the results — the message, the numbers, and the plan to get there — with a little passion and the requisite expertise and qualifications.

Communications

Business Retention

Strategic Planning

Lead Generation

What People Are Saying:

"I have worked with Andréa in two separate companies and was amazed by the reach and scope of her knowledge, research ability, and intelligence. One of the most well-read, well-informed people I know, who is always willing to share this knowledge. She brings outstanding dedication and drive to every area of expertise she espouses and these are many. "

- Sue Andrews
Technical Information Designer
Kodak Graphics Communications Group
& Former Manager, Technical Communications
Selkirk Financial Technologies Inc.

"While working with a national insurance company, I contracted Andréa to provide market insight, research and analysis critical to the marketing strategy for expansion, product development, and focusing on new lines of business. Andréa was quick, knowledgeable, thorough and professional and showed a great command of analysis and strategy."

- Liz Gaige
Director
Market Navigators Inc.

"In the 12 years that we’ve worked together, Andrea has never ceased to amaze me for her insight and thorough understanding of the marketplace. Along with her boundless ideas, energy and wit, she brings fresh perspectives to each project. The end result is campaigns that get noticed and that get a return well above and beyond expectations."

- Odette Hidalgo
Gravity Inc.