What is Viral Marketing?
Viral marketing is what marketers use to gain publicity through existing social networks. Achieved through word-of-mouth contact, viral marketing spreads quickly — like a virus.
Right now, Bacardi Live Radio is hot on the viral marketing scene, as rum and music fans forward news of the site to one another. Cool idea, but bad name. I saw “Barcadi Liver Ad” until I got to the I in the URL.
My Previous Viral Marketing Posts
I Listen to Jack FM – Viral Marketing or Not
Starbucks Coffee Cup Viral Marketing
Bumvertising Viral Marketing
Pokerfacebook Viral Marketing
Beware the Heat Viral Marketing
Business Trends for 2005
Hockey Strikes Sends Advertisers Scrambling
Vancouver Olympics Ambush Marketing
(c) 2006 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.