Many companies spend huge amounts of time and money to build flashy websites that will wow visitors. They post the site…and wait. And wait and wait and wait. No one stumbles upon the site.
Why? Search engine optimization and solid copywriting skills go hand-in-hand with website development. If you haven’t build both your site and your content to attract visitors, web surfers will never find your site. WebProNews has an interesting column on using copywriting in search engine optimization.
I must admit that copy and search engine optimization can do a lot for business. Just in my own consulting practice, I’ve seen inquiries and contracts increase since I re-built my site. In fact, 14 times more people visit my site now than in January 2004.
A little copywriting and search engine optimization can go a long way.
(c) 2004 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.