Vancouver Marketing Consultant & Business Coach Blog | Andrea Coutu

Marketing Vancouver Grizzlies to Memphis fans

Old Vancouver Grizzlies never die — they just claw their way to Memphis, Tennessee. The Vancouver Grizzlies played their last Vancouver game on April 18, 2001, later re-emerging in Tennessee. The Memphis Grizzlies unveiled their new logo in public today. Developing and marketing the new Grizzlies logo.* took three years of focus groups, NBA negotations, player feedback, staff […]

Writing copy affects search engine rankings

Many companies spend huge amounts of time and money to build flashy websites that will wow visitors. They post the site…and wait. And wait and wait and wait. No one stumbles upon the site. Why? Search engine optimization and solid copywriting skills go hand-in-hand with website development. If you haven’t build both your site and […]

What does your company do?

As newly minted homeowners, my husband and I frequently visit home centres. On a recent visit, we chatted with the cashier, who mused that she’d seen us earlier that afternoon. She innocently asked why we needed so many supplies. We explained that we recently bought a home and that we’re renovating. She looked up with […]