Google’s right to call its online shopping service “Froogle” may be in jeopardy. Last Friday, the Internet Corporation for Assigned Names and Numbers (ICANN) rejected Google’s claim that a competiting website, Froogles.com, infringed on the Google trademark. Froogles.com, a search engine for free stuff, pre-dates Google’s registration of the Froogle.com domain. Froogles probably refers to […]

Dairy Queen’s latest creation, the Moolatte,* is creating a stir. Aimed at drawing frapuccino lovers to DQ, the name sounds like “mulatto”. Now, I must admit that, upon first hearing “Moolatte”, my in-brain Napster engine turned on a Dean Martin rendition…”Moolatte, whoa-oh, Moolatte…oh, oh, oh, oh!” However, after seeing a couple of ads for the […]

Atlas DMT has released a study showing that paid search engine listings affect website traffic. Atlas measured the trade-offs between the top 10 ranks in paid listings on search engines. The study found that, in some cases, a lower ranking may be more desirable, given the costs of supporting increased traffic. Overall, marketers should expect […]

Want to know something? Check Wikipedia. You’ll find 300,000 English articles — that’s five times the volume of Encyclopedia Britannica, according to The Boston Globe. And Wikipedia also offers a half-million articles in other languages. You might expect at least a penny for Wikipedia’s thoughts, but this massive online encyclopedia is free. Readers don’t pay […]

The National Business Reviewhas an article on how “fear that immunizations were part of an American plot to make Nigerian Muslims sterile and spread HIV has led to a large outbreak of polio among children”. Nigeria now accounts for 77 percent of the world’s polio cases. The challenges faced by Nigerian health educators are, in […]