Vancouver Marketing Consultant & Business Coach Blog | Andrea Coutu

Picture postcards of New Orleans sinking

Bias in the media. I can only hope that the caption writers saw these people obtain their food. Picture 1: young man of colour wading through New Orleans flood waters and holding a box of pop. Associated Press caption reads “A young man walks through chest deep flood water after looting a grocery store in […]

Wal-Mart dumps summer fling with Singles Shopping

Following a whirlwind summer love affair, Wal-Mart has dumped Singles Shopping nights. The retail chain started “shop and flirt” nights at a Virginia store, in mid-July. Just two weeks later, Wal-Mart ended the fling, claiming “it was time to move on”. The retailer said that some people had complained. My guess is that Wal-Mart faced […]

The trouble with integrated marketing

Via Fast Company comes “Why Integrated Marketing Makes Me Shudder”. I’ve been on the integrated marketing bandwagon for many years now. It makes sense to deliver a consistent message to your prospects and customers. It’s cheaper, more efficient and less confusing. But, as the authors of the Fast Company blog point out, marketing is just […]

New Canada Post mailing restrictions

As of September 19th, Canada Post will be enforcing restrictions on letter mail destined for the United States. From now on, only paper will be allowed in letter mail. If you want to send anything else, you’ll pay $3.95 for a small packet — up from $1 to $1.70 for lettermail. This is sure to […]