I listen to Jack FM — or at least that’s what a lot of people claim. The Vancouver radio station’s “Show the World You Listen to Jack” campaign has apparently sparked a viral marketing campaign. The contest sees people compete to creatively proclaim that “I listen to Jack”. In the past few weeks, I’ve spotted: […]

Last month’s direct marketing package from Readers Digest brought me a flood of email about marketing packages. Many of the people who took the time to write wanted to know how email marketing packages differ from regular mail campaigns. As a follow-up, I’m posting some tips for email marketing packages. My post on how to […]

Four Blenz employees quit their jobs by posting a “Dear John” letter in the window of the coffee shop, according to BeyondRobson. While most of the web and blog buzz around town discusses the merits of “stick it to the Man”, worker solidarity and indentured servitude, I’m left to wonder about the PR issues this […]