Ask Jeeves has purchased Bloglines, the leading free service for searching, subscribing, publishing and sharing RSS feeds and blogs.

In recent months, Google, Yahoo and MSN have added blogs to their portals. However, through Bloglines, Ask Jeeves will tap a popular, powerful blog tool. This may help the company to shed its fifth-place ranking in the search engine wars.

Vancouver Marketing Blog: (c) 2005 by Andrea Coutu.