B2B marketing consultants have their own version of the deadly sins, according to Rick Whitmyre. Five Deadly Sins of Marketing are forgetting the audience, jumping over strategy to tactics, expecting miracles from creative, underestimating your website, and misunderstanding public relations.
I know from my own experience that less experienced marketers tend to think marketing’s all about the message and that solid creative and a good PR campaign will carry the company. But, as I’ve noted before, marketing means more than marketing communications.
(c) 2005 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.