Vancouver Marketing Consultant & Business Coach Blog | Andrea Coutu


Articles by Andréa Coutu

Business plan writing in Vancouver

Business plan writing in Vancouver — at least the good kind — can be hard to come by. Many writers offer this service, but may not have the technical, product, research, investment and financial skills and background to support a company through the process. Even for the most entry-level firms, having a trusted advisor who […]

Vancouver business coaching – the how and the why

Do you find yourself struggling with getting results? Feeling overwhelmed? Lacking focus? Unsure where to put your time and money? Not entirely sure how you got here or where to go next? You’re not alone. Building a career, running a business and being in leadership take a lot of energy. Turning to a business coach […]

Tell your customers how to buy

If you go by marketing textbooks, marketing is the act of connecting buyers to sellers. Still, it’s amazing how often I see a marketing piece that misses that point completely. People forget to put their phone number, email, sales form or other important details into their marketing, meaning buyers have no way to follow up […]

Business Plan Vancouver-style | Choosing a business plan consultant

Business Plan Vancouver-style. Looking for help with your business plan? Follow these tips.   Ask about the business plan consultant’s background. How long have they been writing business plans? Do they only work with small and micro businesses? In what industries have they worked? Is most of their work simply with entrepreneurs looking to get […]

Marketing – Credibility Matters

Credibility counts. It’s what makes clients, the public, even friends and family get on board with your ideas and offerings. It’s what makes people trust in not just what you say – but whether you deliver. And, for business and organizations, it’s increasingly important to managing stakeholders, whether they’re clients, partners or investors.   Credibility […]

Marketing – Making Connections

Marketing – it’s a term popularly misunderstood. Ask a group of people what marketing means and most will tell you it’s about advertising or, these days, social media. And, sure, marketing includes both of those.   Building credible connections But, at its core, marketing is about connecting buyers to sellers. It isn’t about pushing anything […]

Vancouver marketing consultant thoughts on Startup Canada

With my marketing consultant hat on, I attended Startup Canada’s Town Hall meeting today at SFU’s Beedie Business School. It was part of a nation-wide tour to spur discussion of entrepreneurship in Canada. There were some great speakers there, including entrepreneurs, venture capitalists, tech incubators and university knowledge transfer advocates.   During the town hall, […]

In defence of public school education

The Vancouver Sun has an article on how public schools are outranking private schools in academic performance. Given all the hoopla about public education this year, I feel compelled to share my own experience as a parent in the Vancouver school district, #39. My son, who’s in a first grade Vancouver public school class, is […]