Vancouver Marketing Consultant Blog | Andrea Coutu


Articles by Andréa Coutu

Tell your customers how to buy

If you go by marketing textbooks, marketing is the act of connecting buyers to sellers. Still, it’s amazing how often I see a marketing piece that misses that point completely. People forget to put their phone number, email, sales form or other important details into their marketing, meaning buyers have no way to follow up […]

Business Plan Vancouver-style | Choosing a business plan consultant

Business Plan Vancouver-style. Looking for help with your business plan? Follow these tips. Ask about the business plan consultant’s background. How long have they been writing business plans? Do they only work with small and micro businesses? In what industries have they worked? Is most of their work simply with entrepreneurs looking to get a […]

Marketing – Credibility Matters

Credibility counts. It’s what makes clients, the public, even friends and family get on board with your ideas and offerings. It’s what makes people trust in not just what you say – but whether you deliver. And, for business and organizations, it’s increasingly important to managing stakeholders, whether they’re clients, partners or investors. Credibility management […]

Marketing – Making Connections

Marketing – it’s a term popularly misunderstood. Ask a group of people what marketing means and most will tell you it’s about advertising or, these days, social media. And, sure, marketing includes both of those. Building credible connections But, at its core, marketing is about connecting buyers to sellers. It isn’t about pushing anything on […]

Vancouver marketing consultant thoughts on Startup Canada

With my marketing consultant hat on, I attended Startup Canada’s Town Hall meeting today at SFU’s Beedie Business School. It was part of a nation-wide tour to spur discussion of entrepreneurship in Canada. There were some great speakers there, including entrepreneurs, venture capitalists, tech incubators and university knowledge transfer advocates. During the town hall, one […]

In defence of public school education

The Vancouver Sun has an article on how public schools are outranking private schools in academic performance. Given all the hoopla about public education this year, I feel compelled to share my own experience as a parent in the Vancouver school district, #39. My son, who’s in a first grade Vancouver public school class, is […]

Vancouver business plan writer – tips for hiring

Vancouver business plan writers – with so many choices available, you may be wondering how to go about hiring someone to write your business plan. Consider the following questions before you hand over your cheque. Note: If you’re looking to hire someone to write your business plan, email me, call 604-345-7942 or see my company. Questions […]

Principles of independent consulting

The Expert Consultant’s Manifesto from my other blog at Consultant Journal. (c) 2011 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.