Vancouver Marketing Consultant & Business Coach Blog | Andrea Coutu


Articles by Andréa Coutu

Switching costs and taxes — inevitable?

It’s tax time again, and, like a lemming, I picked up a copy of Quicktax. I’ve been using it for 5 or 6 years. Before that, I used Cantax. But, at some point, Cantax wasn’t available or Quicktax had a better price — I can’t remember. All I know is that now I’m a loyal […]

Content is King — or is it?

This week, The Vancouver Sun and other CanWest network newspapers converted to an online subscription model. I just don’t get it. When I was in university, I learned that newspapers make their money by selling audience share to advertisers. What is The Sunthinking? Now maybe I’m cheap. But I’m not alone. EContentMag published a lengthy […]

Bowling Alone

Speaking of networks, a friend recently recommended Bowling Alone by Robert D. Putnam. I haven’t yet picked up the book, but I have read a few of Putnam’s articles. Dr. Putnam, a Harvard professor, claims that community bonds create a social capital. His research indicates that social capital has fallen dramatically in recent years. According to […]

Linking up with Network Effects

Social networking seems to be the next big thing for the Internet. Friendster, LinkedIn, and even Dogster have hit the scene. Heck, these days, on the Internet, everyone knows you’re a dog! Often touted as Metcalfe’s law, the mantra holds that the usefulness or value of a communication system is the square of the number of […]

Integrating marcom and tech comms

Tonight, I attended a joint meeting of the High Tech Communicators’ Exchange and the Society for Technical Communication. The panel discussion explored integrating marketing communications and technical communications. The concept is an interesting one, and I applaud the panel members for sharing their views and experiences. However, I think perhaps an even more relevant discussion […]

My first blog

Until a few weeks ago, I thought blogs were narcissistic. But, after coming across some business and technology blogs, I now realize that a blog means more than a personal diary. According to Ask Yahoo, blogs are date-driven comments about the Web. And the lead editor at Diarist.net* urges,”A person who keeps a diary or […]