Vancouver Marketing Consultant & Business Coach Blog | Andrea Coutu


Articles by Andréa Coutu

Handvertising — advertising on hands

Via my inbox, I received a news release on something called “handvertising”. According to HandvertisingUSA: Handvertising USA is transforming the way advertisers are looking at your skin, more specifically your hands. “Almost everyone has been to a county fair, swap meet, bar or club and had had their hand stamped for proof of entry. We […]

Marketing consultant -become a consultant

Become a marketing consultant — if you’re interested in becoming a marketing consultant, I’d like to refer you to my Become a Consultant blog at Consultant Journal. I’m inundated with requests for advice from people who want to become marketing consultants. Because I don’t have time to provide individual responses, I decided to share my […]

Soapopular doesn’t want me to buy Soapopular soap

Almost two months ago, a neighbour showed me her Soapopular foaming hand sanitizer, which is alcohol-free. She told me she had bought the Soapopular soap at Shoppers Drug Mart. I trekked to three or four Shoppers stores, as well as a few other department stores, but couldn’t find the product. The Soapopular website’s front page […]

Want some free advice?

I get a ton of emails from students and new consultants who want to know if I can help them become a marketing consultant. Some people even work in other fields, like graphic design or even IT consulting. I do not have time to respond to these requests. However, I do run Become a Consultant […]

BC Place roof collapses for second time

BC Place’s roof has collapsed for a second time. Back in the 1980s, the host of a CBC TV show called Switchback caused a bit of an uproar when he showed footage of the domed roof deflating. Of course, it was later revealed that Switchback was playing the inflation of the dome backwards. Nice hoax. […]

Guy’s night out

While shopping at Park Royal Village this weekend, I noticed that Lulu Lemon was advertising a “guys’ shopping night”. Snacks, sports, drinks and gift wrapping. It sounds like a great way to lure guys into a small shop full of spandex-like clothing — somewhere you wouldn’t normally find men. Clever target marketing. (c) 2006 by […]

Interested in consulting?

Every week, I receive emails from people who want to become consultants. They often ask to meet with me so that they can learn about the success I’ve had as an independent consultant. Because of my success — on both the business and family front — I don’t have time to meet with people any […]

Vancouver cafe understands marketing

The Blue Edge Organic Cafe in Coal Harbour really understands marketing. The Blue Edge has a good understanding of its target market and has created a whole product to meet the needs of that market. Situated at the foot of Nicola Street, adjacent to the Coal Harbour Community Centre, the cafe has stunning views of […]