The Canadian Tire Guy’s secret life is revealed in this Macleans piece Gill Gunson sent me. Macleans speculates that the Canadian Tire Guy is a high school geography teacher whose history of domestic bliss is precarious at best: “It can’t be easy, even for a fictional character, to have a mid-life crisis play out on national TV.”

The Canadian Tire Guy’s ad contract says he can’t do interviews. I’d love to know how he and is wife can fork out all that dough for gadgets without ever telling one another. Perhaps we’ll get a chance to see him Rototil his Canadian Tire credit card some time before the Canadian Tire Guy’s wife (Ms. Canadian Tire Guy? There is no female equivalent to guy.) serves him divorce papers and a demand for maintenance payments made with Canadian Tire money.

See other comments I’ve made about the Canadian Tire Guy.

(c) 2005 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.