Constant Contact, an online campaign management service company, may be spamming Google “obviously actively trying to own rankings for their name”, according to Darren Barefoot. Apparently, Constant Contact has set up several domains to redirect to their site. Is this spamming? Should it be considered spamming?

The challenge is that Constant Contact may argue that people legitimately enter those URLs. I wouldn’t try setting up several domains like that, but I can see how their IT or marketing teams could make a case for “legitimately” having several URLs.

(c) 2006 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.