Consultant blogs are still a minority in the wide world of blogs. Most consultants still aren’t blogging for business. But that may not be a bad thing. Blogger Mike McLaughlin says consultant blogs should be optional: “Even though anyone can have a blog running in minutes, that doesn’t mean everyone should.”

McLaughlin’s right. Content is still king on the Internet. If you don’t have anything to say, no one will want to read it. If you’re so desperate for entries that you blog about your cat, your rock collection or your latest doctor’s appointment, you’re probably not meeting your goal of running a business blog. There’s nothing wrong with running a personal blog, but you should consider whether the content is right for your audience.

You should also consider how much time you want to devote to your business consultant blog. Consider your blog strategy — timing, content, audience, and themes. Blogging for the sake of making a daily post is going to come across as unispired. It’s better to blog on an as-needed basis. Besides, you’ve got a business to run, right?

Update: Rhona-Mae Arca’s business blog

Update (June 7, 2006):
I’m now a huge fan of business blogging. I recently launched the Become a Consultant blog at, due to the requests for consulting information I receive from my site visitors.

(c) 2005 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.