Today, I was in a mall. Someone had put up a new poster, outlining the many dishes available at a new restaurant. The poster included pictures of all the foods, along with prices. But there was no restaurant name or any suggestion of where one could partake of these delicacies!

Make sure you include your business name and other important details in your promotions. Stealth marketing has its merits, but I don’t think that’s quite the same thing.

(c) 2006 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.