Vancouver marketing consultant & business coach Andréa Coutu has a proven record in coaching, business development, strategic planning, and communications. Having run her own Vancouver marketing consulting and business planning company, Trustmode Marketing, for 25 years, Andréa knows first hand what it takes to start, run and grow a business. She also runs Consultant Journal, the leading site for independent consultants, as covered by Entrepreneur Magazine and other media outlets. An established marketer and social media specialist, Andréa is a frequent media guest, speaker, instructor and contributor.

In addition to an MBA and 25 years of experience in entrepreneurship, business planning, marketing and innovation, Andréa has built a depth of coaching and consulting experience. During COVID, she was developed and implemented the first online support group for entrepreneurs navigating COVID. She was then asked to develop Entrepreneurial Resiliency webinar and a six-week COVID Reboot program for Community Futures and Western Economic Development Canada. From there, she moved into COVID outreach for historically marginalized communities through a BCEDAccess, Canadian Red Cross and ISED Contract. She also developed and implemented the first entrepreneurship coaching program for Small Scale Food Processors Association. Andréa is also the author of the best-selling book, Consulting Fees: A Guide for Independent Consultants.

Andréa has developed expertise in:

  • Entrepreneurship, including startup, financing, growth and pivots
  • Consulting, best shown through Consultant Journal
  • Working with marginalized communities
  • Career development and education planning
  • Business planning, research, analysis and strategy
  • Marketing and business retention
  • Communications and Social Media Marketing
  • Specific industry areas of expertise include: technology, software, entrepreneurship, agfood and food processing, social innovation, training, and navigating business, career and personal crisis.

    Further Studies


  • Minerva Women’s Leadership Program
  • Autism Spectrum Disorder, University of California at Davis
  • Decolonizing Practices – Decolonizing 101 (Ta7talíya Nahanee)
  • GBA+ Gender-Based Analysis Plus
  • Trauma-Informed Practice, Canadian Police Knowledge Network
  • Psychological First Aid, Johns Hopkins University
  • Indigenous Canada, University of Alberta
  • Indigenous Cultural Safety, San’yas
  • Train the Trainer Certificate (Adult Learning), Langara College
  • Collaborative Problem Solving, Ross Greene
  • Managing Tough Behaviour (Vancouver Coastal Health)
  • Client Engagement and Marketing

  • Activate Customer-Centric Marketing, Google
  • Google Analytics, Google
  • Content Marketing, Hubspot Academy
  • Inbound Marketing, Hubspot Academy
  • Onyx Customer Relationship Management Conference, New Orleans, LA
  • Solution Sales Training
  • Mentoring and Coaching Training
  • Software Marketing Camp, Monterey, CA
  • Entrepreneurship, Business Analytics & Financial Analysis

  • Entrepreneurship 1-4, Wharton Online (University of Pennsylvania)
  • O’Reilly Big Data Conference
  • Finance for Non-Financial Managers. Wharton.
  • Code of Accounts. Comptroller’s Division. BC Hydro.
  • Vancouver Venture Centre Entrepreneur Program
  • Health & Safety Systems

  • MarketSafe, FoodSafe 1, FoodSafe 2
  • Stanford Introduction to Food and Health
  • Stanford Stories of Infection
  • Check out my results.