While shopping at Park Royal Village this weekend, I noticed that Lulu Lemon was advertising a “guys’ shopping night”. Snacks, sports, drinks and gift wrapping. It sounds like a great way to lure guys into a small shop full of spandex-like clothing — somewhere you wouldn’t normally find men. Clever target marketing.(c) 2006 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.
5th December 2006