A business article I wrote for Realm Magazine will be featured in a Canadian university textbook. The article, which has been translated into French, outlines steps to writing a successful business plan, while telling the tale of a Calgary clothing manufacturer now known as Body Blocker Co. My 2-page article appears on pages 108-9, followed by 4.5 pages of discussion and comprehension questions.

Published by Pearson Education and written by Favrod/Morrison, Mise en Pratique retails for $69.95. Pearson has set the print run at 3,000.

(c) 2004 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.