Paul McCartney and Heather Mills have called it quits. But what interests me isn’t the divorce or the personal lives of these heavily marketed celebrities. I’m shocked that the media hasn’t sold the When I’m 64 angle:
Will you still need me, will you still feed me, when I’m sixty four?
McCartney turns 64 a month from tomorrow.(c) 2006 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.