Vancouver marketing management professional with MBA, 25 years of experience and a record of achievement in business retention, lead generation, communications, strategic analysis and market research.

Qualification Summary

  • 25+ years of experience in marketing and communications, with clients ranging from tiny start-ups to the Fortune 100
  • Executive MBA, Simon Fraser University
  • Bachelor of Arts (English major, Communication minor), Simon Fraser University
  • Published writer, with credits running from local publications to USA Today
  • Frequent media guest – interviewed by Entrepreneur, Business Week, Marketing Magazine, CBC Radio, CBC TV, The Toronto Star, The Province, Business in Buffalo and other outlets
  • Owner, founder and chief editor of Consultant Journal, the leading online publication for independent consultants (60,000 monthly readers)
  • Owner/director of Trustmode Marketing, a Vancouver marketing consulting firm.


Marketing management professional with MBA, 25 years of experience and a record of achievement in business retention, lead generation, communications, strategic analysis and market research. Demonstrated leadership ability in identifying and solving business problems, managing projects, developing relationships and improving processes.



  • Built online community with up to 62,000 visitors each month.
  • Developed 100% opt-in newsletter with 22-35% open rate.
  • Leveraged Twitter, LinkedIn and Facebook to generate leads and repeat business.
  • Planned and executed international telemarketing campaign, generating 500 leads and a 5% response rate.
  • Qualified prospects at tradeshows, gaining 150 new leads for client in 6 weeks
  • Promoted system upgrades, generating a 31% response rate among clients
  • Planned and executed $10,000 webcast series that resulted in 100% of participants surveyed valuing content and 75% planning to purchase a new system within 6 months
  • Developed and executed client referral program, driving leads and leveraging client base
  • Initiated marketing metrics, tracking the generation and conversion of leads, suspects, and clients, as well as expenditures and effort required to meet revenue projections.
  • Through a webcast series, met 50% of fiscal year incoming lead needs by end of first quarter; 75% were unhappy with their current provider and planned to purchase in the next six months.
  • Developed and executed a client referral program, driving new leads and leveraging client approval.
  • Attracted 150 banking executives worldwide to client conference via direct mail campaigns.


  • Launched the world’s first customer relationship management-based banking system, a product that continues to serve as core revenue producer
  • Managed brand, intellectual property and campaigns for treasury management system
  • Implemented intranet, making company first mover in 24×7 access to sales and technical information
  • Integrated branding programs by repositioning collateral, mapping it to the sales funnel, so that a strategic, branded suite of tools supports the sales team.
  • Developed winning applications for Canada Export, CIBC Job Creation, and Best in Microbanking, and BC Technology Industry Association awards, increasing corporate, product and client recognition.
  • Wrote and art-directed press releases, brochures, data sheets, whitepapers, success stories and collateral
  • Educated sales teams with presentations, RFP development, and proof of concept projects
  • Won contract to write sales literature for Hewlett-Packard’s Sacramento Procurve networking product line; contract was extended to include literature for Canadian headquarters
  • Created and implemented marketing plan for involvement in Microsoft’s SQL 7.0 launch, including developing content for a feature/benefit guide and new website
  • Wrote and published more than two-dozen articles for magazines and newspapers.


  • Developed market analysis and received board approval for plan to launch world’s first online cash management system, which gained multi-million dollar investments from Wachovia and Bank of Montreal
  • Developed business plan for food-processing plant and grocery store, resulting in $97,000 in seed capital
  • Researched and prepared proposals that resulted in client receiving $100,000 in government grants
  • Created marketing and business plan that resulted in $60,000 in seed capital
  • Developed marketing plans, including positioning, competitive analysis, lead generation, business retention, media relations, and pricing for prospects, customers, partners, press and analysts.
  • Conceived and implemented distribution plan, and negotiated agreements with distributors for a new, untested product, helping to grow company despite obsolescence of core product
  • Developed, executed, and measured marketing campaigns, including prospect, suspect, customer, and partner acquisition and retention, brand management, and market research.
  • Performed market, competitive and customer analysis, and recommended appropriate strategies, including pricing, budgeting, marketing, distribution, and campaigns.


Specific position details and full resume available upon request.



Executive MBA, 2001 – 2003

Simon Fraser University, Vancouver, BC

  • Tong Prize in Entrepreneurship
  • Runner-up for Scotiabank Award for Women Entrepreneurs

Bachelor of Arts (English major; Communication minor), 1991 – 1997

Simon Fraser University, Burnaby, BC

  • Studies in communication, graphic design, marketing, pricing, publishing, writing, and editing.

Train the Trainer Certificate, 2005

Langara College, Vancouver, BC

  • Studies in active learning, teaching, course design and adult education.

But don’t just take my word for it – click here and scroll down for testimonials.