Vision Vancouver, a contender in the upcoming Vancouver city council elections, needs to optimize its website for search engines. Plunk “Vision Vancouver” into Google, and you won’t have any luck. In comparison, Vancouver COPE and Vancouver NPA are tops in Google.

As for the Vision Vancouver website, you’ll find it at But I only know that because I visited the #4 Google result (, a film industry site that had a message directing me to the right URL for the political party.

Not every voter — or customer — turns to the web. But when people come looking for your company, you want them to succeed. Otherwise, you’re turning away people who are obviously interested in what you have to say. If you can’t satisfy their need for information, your competitors will. You’re essentially giving away business.

(c) 2005 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.