What is Viral Marketing and the Barcadi Liver Ad
What is Viral Marketing?
Viral marketing is what marketers use to gain publicity through existing social networks. Achieved through word-of-mouth contact, viral marketing spreads quickly — like a virus.
Right now, Bacardi Live Radio is hot on the viral marketing scene, as rum and music fans forward news of the site to one another. Cool idea, but bad name. I saw “Barcadi Liver Ad” until I got to the I in the URL.
My Previous Viral Marketing Posts
15th April 2006
Liver…that really sticks out.