What is Viral Marketing?
Viral marketing is what marketers use to gain publicity through existing social networks. Achieved through word-of-mouth contact, viral marketing spreads quickly — like a virus.

Right now, Bacardi Live Radio is hot on the viral marketing scene, as rum and music fans forward news of the site to one another. Cool idea, but bad name. I saw “Barcadi Liver Ad” until I got to the I in the URL.

My Previous Viral Marketing Posts

  • I Listen to Jack FM – Viral Marketing or Not
  • Starbucks Coffee Cup Viral Marketing
  • Bumvertising Viral Marketing
  • Pokerfacebook Viral Marketing
  • Beware the Heat Viral Marketing
  • Subversive Marketing
  • Business Trends for 2005
  • Hockey Strikes Sends Advertisers Scrambling
  • Vancouver Olympics Ambush Marketing
  • Moolatte

    (c) 2006 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.