If you go by marketing textbooks, marketing is the act of connecting buyers to sellers. Still, it’s amazing how often I see a marketing piece that misses that point completely. People forget to put their phone number, email, sales form or other important details into their marketing, meaning buyers have no way to follow up […]

With my marketing consultant hat on, I attended Startup Canada’s Town Hall meeting today at SFU’s Beedie Business School. It was part of a nation-wide tour to spur discussion of entrepreneurship in Canada. There were some great speakers there, including entrepreneurs, venture capitalists, tech incubators and university knowledge transfer advocates.   During the town hall, […]