Vancouver Marketing Consultant & Business Coach Blog | Andrea Coutu

Marketing and Selling to Hispanic Americans

Could your company profit from marketing to the growing Hispanic American market? Today, Adweek announced plans to launch a magazine for advertisers who want to target Hispanic consumers.* Written in English, monthly Marketing y Medios will launch to 18,000 readers in September. Target audience members include corporate marketers, advertising executives and media buyers. Wondering just how […]

Tell me, don’t sell me: consumers hate marketing

This week, J. Walker Smith, president of Yankelovich Partners, warned the American Association of Advertising Agencies about increasing consumer resistance to advertising.* Yankelovich recently released a study that showed 65 percent of consumers feel that more regulations and limits should be imposed on marketing, and 61 percent feel advertising is out of control. Smith advised […]

Contextual keyword advertising

Contextual keyword advertising pioneer Vibrant Media launched IntelliTxt, a new online advertising model, this week. With Intellitxt, publishers can imbed sponsor links in articles. Just as HTML links allow users to click for contextual information on certain words or terms, contextual advertising allows users to click for more information on words in articles. Keywords are green-highlighted […]

Marketing blog directories

Looking for a place to register your blog? I’ve come across the following directories, to which I’ve added my Vancouver Marketing Blog. BlogsCanada Blogwise Blogarama Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.