The Expert Consultant’s Manifesto from my other blog at Consultant Journal. (c) 2011 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.

As of August 2009, I’ve rebranded as Trustmode Marketing. My new corporate identity better reflects the growth my business has seen in recent years. While I remain the principal consultant, I’m no longer the only person working on projects and it makes sense to take my name out of the business. Moreover, my new firm’s […]

Social media has come a long way since I first blogged about social networking in 2004. Recently I’ve been considering how much time to spend marketing on social media sites, especially now that they’re becoming popular. I’ve noticed that some of my peers spend hours keeping various social media communities apprised of business news. But […]

Today, I showed up at the H&M nurse in, a peaceful event designed to draw awareness to the status of breastfeeding as a human right in BC. At least 100 people attended the event. H&M said nothing. No PR person greeted the crowd. Store staff only came by to ask that no photos be taken. […]

Almost two months ago, a neighbour showed me her Soapopular foaming hand sanitizer, which is alcohol-free. She told me she had bought the Soapopular soap at Shoppers Drug Mart. I trekked to three or four Shoppers stores, as well as a few other department stores, but couldn’t find the product. The Soapopular website’s front page […]

I get a ton of emails from students and new consultants who want to know if I can help them become a marketing consultant. Some people even work in other fields, like graphic design or even IT consulting. I do not have time to respond to these requests. However, I do run Become a Consultant […]

BC Place’s roof has collapsed for a second time. Back in the 1980s, the host of a CBC TV show called Switchback caused a bit of an uproar when he showed footage of the domed roof deflating. Of course, it was later revealed that Switchback was playing the inflation of the dome backwards. Nice hoax. […]

While shopping at Park Royal Village this weekend, I noticed that Lulu Lemon was advertising a “guys’ shopping night”. Snacks, sports, drinks and gift wrapping. It sounds like a great way to lure guys into a small shop full of spandex-like clothing — somewhere you wouldn’t normally find men. Clever target marketing. (c) 2006 by […]

Every week, I receive emails from people who want to become consultants. They often ask to meet with me so that they can learn about the success I’ve had as an independent consultant. Because of my success — on both the business and family front — I don’t have time to meet with people any […]

The Blue Edge Organic Cafe in Coal Harbour really understands marketing. The Blue Edge has a good understanding of its target market and has created a whole product to meet the needs of that market. Situated at the foot of Nicola Street, adjacent to the Coal Harbour Community Centre, the cafe has stunning views of […]