Vancouver Marketing Consultant & Business Coach Blog | Andrea Coutu

Fire your customers

Ars Technica claims Best Buy — which owns Future Shop — wants to fire 20 percent of its customers. Some of those customers buy products, cash in on rebates, return the products for refund, then buy them later, at discounted prices. Still others buy discounted loss leaders to resell on eBay. I’m surprised this hasn’t […]

Vancouver Olympics launches ambush counterstrike

The Vancouver Olympic Committee has moved strategically to secure advertising space for its official sponsors, reports The Vancouver Sun. Organizers hope to counter ambush marketing by competitors of sponsors. During the 1996 Atlanta Olympics, Pepsi scooped Coke, an official sponsor and home town company, by locking up all available advertising. Likewise, Nike handed out banners […]