In January, I posted an article about some dealings I had with the marketing team at Molson. Since then, I’ve had a surprising number of requests for contact information for Molson’s VP and CMO. I haven’t handed over this information for three reasons: It would be unethical to do so. Information disclosed to me by […]
B2B marketing consultants have their own version of the deadly sins, according to Rick Whitmyre. Five Deadly Sins of Marketing are forgetting the audience, jumping over strategy to tactics, expecting miracles from creative, underestimating your website, and misunderstanding public relations. I know from my own experience that less experienced marketers tend to think marketing’s all […]
Vancouver 6000 — what does it mean? According to a search engine tool I use to identify popular keywords, about 3900 people searched for “Vancouver 6000” last month. Can anyone tell me what this term means? (c) 2005 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.
Bandai and Namco plan to merge into a multi-billion dollar entertainment company so they can beat Japan’s falling birthrate. With fewer children being born each year, the companies have fewer potential customers. By merging, the companies hope to migrate Bandai’s film characters to Namco’s game systems and arcades. Bandai owns the rights to cartoons and […]
The New York Times reports that medical patients struggle with statistics. One patient, informed that she would either respond or not respond to a medication, asked if that meant she had a fifty percent chance of success. A Harvard statistician likens the confusion to the following scenario: “Either a woman is pregnant or not. She […]
Vancouver’s Brooks Duncan recently launched Vancouver.AskLocally.com. Drawing from the comraderie of long-forgotten Usenet groups, Ask Locally allows locals to ask other locals for the skinny on everything from airfares to zoos. (c) 2005 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.
This past month, Vancouverites saw the launch of Dose, 24 Hours and Metro — three new daily newspapers. The short, snappy news coverage suits the attention span of commuters, although traditionalists might claim that these dailies are to news what Kraft Dinner is to Fettucine Alfredo. To be sure, some content in the new dailies […]
Last December, I mentioned that The Vancouver Sun had run a story on a little girl poisoned by GHB her father had brought home from a party. Despite a publication ban on the family’s identity, The Sun provided enough details that anyone with a web connection or a knowledge of Kitsilano could identify the father. […]
Movies for Babies and Parents. As rewarding as raising children may be, new parents often lament their childfree days, when they could dash out to a movie at a moment’s notice. For many parents, a night out at the movies would be too expensive or guilt-ridden, given the need for a babysitter. Until their children […]
Yesterday, my husband received an envelope that looked very similar to what you would receive from a Canada Post “XPress Post” courier. The envelope had instructions for CPC — presumably Canada Post Corporation — to deliver the package in accordance with certain regulations, much like the disclaimers you see on the back of an XPress […]