Looking to make some New Year’s resolutions for your marketing programs? ClickZ suggests seven ways for marketers to ring in 2005. It comes down to driving and tracking traffic, testing your marketing campaigns, focusing on customers, trying new programs, ensuring customer privacy, scheduling campaigns, and modeling customer lifetime value. However, no matter what resolutions you […]
Time has run out on marketing guru Seth Godin‘s offer for free copies of his Bootstrapper’s Bible. The ebook serves as a handy guide for anyone wanting to start a business with minimal capital. Although Godin’s offer has expired, I’ve got permission to email the guide to my contacts. If you want a copy, send […]
Fast away the old year passes…hail the New Year’s marketing trends. As we ring in 2005, here are my votes for marketing trends we’ll see this year. Obesity Expanding waist-lines will expand the bottom line for businesses, as firms scramble to leverage and manage the North American obesity epidemic. Watch for growth in market categories, […]
As holiday commercialism continues at full tilt, The Westender calls for a Vancouver toy library — a community resource where children and parents can borrow toys. Many years ago, my third grade teacher, May Mossey, operated a toy library at Fairview Elementary School. Regardless of family income, children and their parents could borrow toys, including […]
Gillette’s new vibrating razors for women may seem like just another power play. Everyone knows that the real money is in the razor blades, not the razors. But the real news is in Gillette’s decision to price the Venus Vibrance razors at the same level as the much hyped Mach 3 Power series for men. […]
Today’s Vancouver Sun carries a story about a little girl who unknowingly ingested water mixed with GHB, a street drug. The girl’s father left the water bottle on the counter overnight. Police have recommended a charge of criminal negligence, but prosecutors have not formally charged the man. Vancouver Police have not identified him, in order […]
Santa knows marketing. Formerly a European saint, Santa branched into the gift market in 1804, through a partnership with the New York Historical Society. Working with society member Washington Irving in 1809, Santa managed to gain notoriety through mention in a history of New York, an annual banquet, and several anecdotes. Before long, everyone knew […]
Customers and new marketers often ask me how to identify and research target markets. Today, viaDarren Barefoot, I stumbled across “Why I Will Never Have a Girlfriend” by Tristan Miller, a Canadian research scientist who works for the German Research Centre for Artificial Intelligence. His article, which originally appeared in the The Annals of Improbable […]
Google recently launched Google Scholar, a search engine for scholarly literature, including peer-reviewed papers, theses, books, preprints, abstracts and technical reports. By special arrangement, Google’s spiders index content from open and password-protected sites. However, unless users have a subscription to protected sites, they can’t read those articles. When I need to analyze consumer trends, predict […]
CIBC customers got a big surprise when a bank machine in New Brunswick spat out Canadian Tire money this week. The bank, already under fire for faxing private documents to a West Virginia junkyard, suspects a business customer put the money into a cash drop. No word on the suspects, who must “Spend like Santa; […]