As newly minted homeowners, my husband and I frequently visit home centres. On a recent visit, we chatted with the cashier, who mused that she’d seen us earlier that afternoon. She innocently asked why we needed so many supplies. We explained that we recently bought a home and that we’re renovating. She looked up with […]
Could your company profit from marketing to the growing Hispanic American market? Today, Adweek announced plans to launch a magazine for advertisers who want to target Hispanic consumers.* Written in English, monthly Marketing y Medios will launch to 18,000 readers in September. Target audience members include corporate marketers, advertising executives and media buyers. Wondering just how […]
This week, J. Walker Smith, president of Yankelovich Partners, warned the American Association of Advertising Agencies about increasing consumer resistance to advertising.* Yankelovich recently released a study that showed 65 percent of consumers feel that more regulations and limits should be imposed on marketing, and 61 percent feel advertising is out of control. Smith advised […]
Contextual keyword advertising pioneer Vibrant Media launched IntelliTxt, a new online advertising model, this week. With Intellitxt, publishers can imbed sponsor links in articles. Just as HTML links allow users to click for contextual information on certain words or terms, contextual advertising allows users to click for more information on words in articles. Keywords are green-highlighted […]
Looking for a place to register your blog? I’ve come across the following directories, to which I’ve added my Vancouver Marketing Blog. BlogsCanada Blogwise Blogarama Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.
Microsoft recently embarrassed itself by accidentally posting rough drafts of its marketing materials, according to Slashdot. The rough drafts can be viewed because Microsoft forgot to remove “track changes” information before posting several marketing pieces on its website. Although those changes weren’t obviously visible, you can obtain the summary of edits and other information by […]
Do you Google? Google offers its own informative guide to Google features. You can learn how to search images, street maps, “free stuff”, and news headlines — or use Google as a calculator, dictionary, or phone book. Just this month, Google introduced localized searching, although this feature is not yet available in Canada. The […]
The New York Times has an article about fake news stories created by the White House to promote its new Medicare law. This takes disinformation to a new level. However, if the White House hadn’t been the culprit, I would probably be more bemused than concerned. Campaigns in recent memory include fake websites for The […]
Having worked as a consultant since 1997, I’m often asked how teleworking compares to a typical office job. In the past several years, I’ve worked with clients in California, Ontario, Georgia, and even my own city — without ever meeting them in person. I rarely give it a second thought. However, because so many people […]
Have you ever wondered how search engines rank results? Knowing search engine secrets can help you market to customers — and smart businesses are catching on. In fact, in 1997, search engine marketing was a $50k industry — today, it’s worth more than $1.6 billion, according to Jupiter Research.* Buyers frequently turn to search engines […]