Via Gill Gunson, I learned of a “blog meme” that’s making the rounds. It’s called the Interview Game. Gill asked me five questions and I’ve included my answers below: 1. How important do you think education is for marketing and business people? Is it comparable to experience? Education is important for everyone, not just marketing […]
Snapple’s newest publicity stunt accidentally floods a NYC square. Things like this are always funny when they aren’t happening to you. (c) 2005 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.
Heard the hoopla over the Kate Holmes – Tom Cruise romance? It’s affecting their careers — specifically the movies they have out this month. You might think that translates into a boost, but think again. Cruise’s PR is backfiring, resulting in mocking from the press and the public. Even the studio execs want Cruise and […]
Gone are the days when TV viewers could wait till the commercial break to grab a drink, break for the washroom, or flip channels. Advertisers have dumped the traditional 30-second spot for ads that run for anywhere from one second to five minutes. Whether short or long, non-traditional ads thwart channel surfing and PVR and […]
The secret behind Beware the Heat” is out. It’s a campaign for 7-Up, a PepsiCo beverage. I wasn’t bang on with my prediction that the ad was for Pepsi, but I got 90% of the way there with a guess for a PepsiCo drink. I learned the news through an email I opted to receive. […]
Awarea, a Seattle startup, will launch target marketing via radio frequency identification (RFID) next week. People carrying special keyfobs will trigger broadcasts from six RFID reader stations atop Qwest phone booths in the downtown area. Depending on their unique profiles, passersby will receive personalized messages about special offers from Amex, Columbia Records, Omaha Steaks and […]
Are fear and greed the motivations for corporate blogging? Corante’s Many 2 Many group thinks so. The article claims that fearful companies sue, distract or avoid blogs and bloggers. In comparison, enlighted companies turn to blogs and bloggers as a source of competitive advantage. By leveraging innovation, these firms edge out the competition, in a […]
A blog is short for “weblog”, a web-based journal of entries presented in reverse chronological order. Written by one person or several, a blog can present comments, links to other websites, images, video and other content. Some blogs allow others to add feedback. People who write blogs are known as “bloggers”. Most bloggers use web-based […]
