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Vancouver Marketing Consultant & Business Coach Blog | Andrea Coutu

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Articles by Andréa Coutu

Site note: server back up

My server crashed last week. Despite several valiant attempts at reviving it, I (well, my tech) determined that a couple of components had fried. So I (the tech, to tell the truth) ported everything to an old machine. This should be okay for the short-term. Blogging will resume shortly. (c) 2005 by Andrea Coutu. Vancouver […]

Yahoo! News not to blame for captions

Per the question I asked in my last post, caption writers apparently meant no bias in describing New Orleans looters. Yahoo! News made a statement, noting that it accepts captions directly from wire services. The reporters from AFP and AP say they saw how the persons pictured acquired their items. The Associated Press said its […]

Picture postcards of New Orleans sinking

Bias in the media. I can only hope that the caption writers saw these people obtain their food. Picture 1: young man of colour wading through New Orleans flood waters and holding a box of pop. Associated Press caption reads “A young man walks through chest deep flood water after looting a grocery store in […]

Wal-Mart dumps summer fling with Singles Shopping

Following a whirlwind summer love affair, Wal-Mart has dumped Singles Shopping nights. The retail chain started “shop and flirt” nights at a Virginia store, in mid-July. Just two weeks later, Wal-Mart ended the fling, claiming “it was time to move on”. The retailer said that some people had complained. My guess is that Wal-Mart faced […]

The trouble with integrated marketing

Via Fast Company comes “Why Integrated Marketing Makes Me Shudder”. I’ve been on the integrated marketing bandwagon for many years now. It makes sense to deliver a consistent message to your prospects and customers. It’s cheaper, more efficient and less confusing. But, as the authors of the Fast Company blog point out, marketing is just […]

New Canada Post mailing restrictions

As of September 19th, Canada Post will be enforcing restrictions on letter mail destined for the United States. From now on, only paper will be allowed in letter mail. If you want to send anything else, you’ll pay $3.95 for a small packet — up from $1 to $1.70 for lettermail. This is sure to […]

Don’t email anyone under 30

Only old people use email, according to a new survey by Pew Internet and American Life Project. Teens say email is fine for discussions with their parents and institutions, but all the cool kids are using instant messaging (IM) these days. While most teens still use email, half of those surveyed said they IM daily, […]

Karla Homolka wants a Tim Horton’s iced cappuccino

In her now famous interview with RDI, Karla Homolka revealed her plans following her release from prison: Napier: And what will be the first thing that you’d like to do? Homolka: This is stupid. I’d like to have an iced cappuccino. An iced cappuccino from Tim Hortons, that’s what I’d like to do. When I […]

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