Starbucks strikes again with its red cup campaign for the holiday season. The coffee chain famously serves up beverages in red cups during December. Billboard ads point us to a high tech advent calendar at www.theredcup.com In the US, TV ads follow the plight of red cups and Starbucks has hired taxis to drive around […]
Vancouver GMAT prep course provider Veritas Prep has taken me on as an instructor. I’m teaching the verbal section of the GMAT, the international admissions test for MBA programs. In January, I plan to teach the quantitative section, too. Teaching has been a long-time passion for me. Earlier this year, I completed an instructor training […]
As the start of the holiday shopping season approaches, we can expect some retailers to promote donations for food banks, needy families and other groups. In some cases, retailers act as donation points, provide resources to coordinate fundraising, or even make their own donations. However, some companies simply encourage shoppers to make full-price purchases of […]
Wiley Canada sent me copy of Everything I Know about Business…I Learned from a Canadian, a book by Leonard Brody and David Raffa. Having finally had the time to review it, I’m impressed. Canada is a country of intrepid entrepreneurs, but we rarely hail the success of those people. Whether too shy, too self-deprecated or […]
Vision Vancouver, a contender in the upcoming Vancouver city council elections, needs to optimize its website for search engines. Plunk “Vision Vancouver” into Google, and you won’t have any luck. In comparison, Vancouver COPE and Vancouver NPA are tops in Google. As for the Vision Vancouver website, you’ll find it at VoteVision.ca. But I only […]
The Canadian Tire Guy’s secret life is revealed in this Macleans piece Gill Gunson sent me. Macleans speculates that the Canadian Tire Guy is a high school geography teacher whose history of domestic bliss is precarious at best: “It can’t be easy, even for a fictional character, to have a mid-life crisis play out on […]
Via HundredNorth, a real legacy on Robson: Robson Street’s an exclusive address, all right. By my counts, this is strike 2 for the Legacy on Robson billboard. When they originally put up the billboard — complete with URL — they didn’t bother to make sure their website was up. The grand opening for the condo […]
Consultant blogs are still a minority in the wide world of blogs. Most consultants still aren’t blogging for business. But that may not be a bad thing. Blogger Mike McLaughlin says consultant blogs should be optional: “Even though anyone can have a blog running in minutes, that doesn’t mean everyone should.” McLaughlin’s right. Content is […]
