I listen to Jack FM — or at least that’s what a lot of people claim. The Vancouver radio station’s “Show the World You Listen to Jack” campaign has apparently sparked a viral marketing campaign. The contest sees people compete to creatively proclaim that “I listen to Jack”. In the past few weeks, I’ve spotted: […]
Last month’s direct marketing package from Readers Digest brought me a flood of email about marketing packages. Many of the people who took the time to write wanted to know how email marketing packages differ from regular mail campaigns. As a follow-up, I’m posting some tips for email marketing packages. My post on how to […]
Four Blenz employees quit their jobs by posting a “Dear John” letter in the window of the coffee shop, according to BeyondRobson. While most of the web and blog buzz around town discusses the merits of “stick it to the Man”, worker solidarity and indentured servitude, I’m left to wonder about the PR issues this […]
In my post about coffee cups as billboards, I mentioned that Starbucks is tapping the kids’ market. When I was last at Starbucks, I watched several kids down huge hot chocolates, complete with whip and syrup. And I had to wonder about the implications for their health. Parents have started lobbying fast food chains for […]
Coffee cups and billboards now have something in common. Advertising. Starbucks and Lions Gate Films will turn coffee cups into mini billboards to promote Akeelah and the Bee, an upcoming movie. Forget Happy Meals, the new generation of movie moguls recognize that parents tow their tots to Starbucks on a regular basis. The coffee shops […]
Ufile or Quicktax — I compared these software packages last year at tax time. April’s sneaking up on me again and it’s time to figure out how I’ll do my 2005 taxes. I’m leaning toward working with the accountant I hired last year after a major project put my do-it-yourself accounting plans in flux. Can […]
Vancouver marketing associations help many local marketers ramp up their careers. Since I’ve received a few requests for information on Vancouver and Lower Mainland marketing associations, I thought I’d post my list here. This is by no means an endorsement of any of the organizations. I simply wanted to provide some resources for Vancouver marketing […]
Today’s Globe and Mail (decaying link) offers a story on college graduates who can’t read. More than half of students at US colleges and at least three-quarters of students at junior colleges “lack the literacy to handle complex, real-life tasks such as understanding credit card offers”. As scary as those results are for colleges, they’re […]
