In Vancouver, several companies offer marketing and communications services. Upon closer examination, these companies turn out to be advertising, PR, graphic design, web or copywriting firms. And that’s great if you’re looking for a communications company. But marketing means more than just marketing communications. True marketing involves connecting buyers to sellers. Yet, because of their […]
Ideas for email marketing from a Vancouver marketing consultant. Email marketing tips can help your marketing programs stand out. People like to buy from people they know, like and trust. The trick with email marketing is to make your marketing campaign work hard to build the tenets of that relationship. To build credibility through copywriting, […]
Magazine photos of models retouched in Photoshop — maybe you’ve heard of them. Via Lisa Manfield, my long-time client, comes this before and after reveal of a mock magazine cover. I asked her about the reveal. “I think it’s great that someone has taken the time to really showcase what goes on behind the lens […]
Consultants have much to gain from blogging for business. Calgary’s Rhona-Mae Arca is a great example. After much encouragement (nagging) from me, Arca added a blog to the website for her music consulting business, Musespeak. Six months later, she’s increased her website traffic — “I had to upgrade my web hosting program for more bandwidth!” […]
Brady Bunch – Wal-Mart commercial song. Wal-Mart’s got a new TV ad series that features a cover of the hit 70s “Time to Change” song by the Brady Brunch. If you’ve long forgotten the song that launched the Brady Six to stardom, here’s a refresher from the chorus: When it’s time to change (when it’s […]
The man who plays the mutton-chopped, ale-obsessed Scot in the Alexander Keith’s beer commercials has been arrested on charges of child pornography. Robert Norman Smith was allegedly caught in an undercover police sting involving people who were downloading child pornography from the Internet. The accused is innocent until proven guilty. However, Keith’s parent company, Labbatt’s, […]
The Canadian Tire Guy is gone. Canadian Tire has dropped him their campaigns. According to the Globe, the Canadian Tire Guy — Ted — and his wife — Gloria — will no longer show up in ads. Am I the only one who didn’t know these characters had names? As regular readers know, I’ve written […]
Coal Harbour Community Centre recently merged its website with Vancouver’s West End Community Centre and Barclay Manor. Up till the merger, you could find the Coal Harbour Community Centre simplying by searching for “Coal Harbour” in Google. Now it only comes up if you search for “Coal Harbour Community” or “Coal Harbour Community Centre” – […]
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