Paul McCartney and Heather Mills have called it quits. But what interests me isn’t the divorce or the personal lives of these heavily marketed celebrities. I’m shocked that the media hasn’t sold the When I’m 64 angle: Will you still need me, will you still feed me, when I’m sixty four? McCartney turns 64 a […]
Are we in a housing bubble”? Warren Buffett has called a housing bubble. Speaking at the 2006 Berkshire Hathaway annual meeting, Buffet said: “What we see in our residential brokerage business … is a slowdown everyplace, most dramatically in the formerly hottest markets….The day traders of the Internet moved into trading condos…We’ve had a real […]
Do you have a Reader’s Digest decoder card? I just received an email from someone who needs one for a scavenger hunt. I received one a few months ago as part of a direct mail campaign. Unfortunately, I recycled it a few days ago. If you have one, please let me know and I’ll pass […]
Is anyone as annoying as Dr. Phil and his wife Robin? Apparently the Body Break couple could use a break. “Canada’s answer to Dr. Phil would have to be Hal Johnson and Joanne McLeod,” writes Shannon McKinnon in the Williams Lake Tribune (Google cache of Bodybreak article.) McKinnon accuses the Bodybreak duo — Hal Johnson […]
Canada’s wordmark needs protection, according to the Treasury Board of Canada. The Treasury Board works hard at protecting trademarks of Canada. As I’ve mentioned before, trademark owners need to protect their intellectual property. The Government of Canada is no different from any other trademark owner. The Canada wordmark conveys a trusted brand. If the government […]
The house of the late Toni Onley is on the market…and real estate agents are trumpeting the connection to Toni Onley. Onley’s house listing (V583367) on MLS and other sites makes the connection clear. At first glance, it might seem tacky to mention the artist so blatantly. But a closer look at the beautiful home […]
Olympia Restaurant is embroiled in a trademark battle with the Vancouver Olympic Committee. Olympia Restaurant’s sign and logo use flames, rings and a torch, elements that also appearch in trademarks of the Olympics. The Canadian Olympic Committee has trademarks going back several years — 1985, 1995, and so on. For 20 years, the Olympic Committee […]
What is Viral Marketing? Viral marketing is what marketers use to gain publicity through existing social networks. Achieved through word-of-mouth contact, viral marketing spreads quickly — like a virus. Right now, Bacardi Live Radio is hot on the viral marketing scene, as rum and music fans forward news of the site to one another. Cool […]
Knowing your breakeven point can help you set a price for your products. This breakeven calculator from Case Western University simplifies the process — just enter costs, quantities and prices and let the online calculator do the work for you. (c) 2006 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.
Bowls for dieters seem like a pretty good idea. Studio Panepinto has some cool bowls for sale. The portion-specific dishes usually come as a set, but you can also buy them as singles. I got a chuckle out of the caption, though: “Singles come in sets of two.” (c) 2006 by Andrea Coutu. Vancouver Marketing […]